saas ux redesign case study

SaaS Onboarding & Marketing Rebuild

A B2B SaaS had strong engineering but weak activation. The marketing site under-explained the product, and onboarding dumped users into an empty dashboard. We redesigned onboarding in Figma, implemented a Next.js market…

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8+

Years experience

4.9/5

47 Google reviews

100+

Projects delivered

India+

Global delivery

Overview

A B2B SaaS had strong engineering but weak activation. The marketing site under-explained the product, and onboarding dumped users into an empty dashboard.

We redesigned onboarding in Figma, implemented a Next.js marketing site with documentation-style SEO pages, and instrumented funnel events end-to-end.

Activation improved, and organic sign-ups skewed toward higher-intent queries tied to problem-aware content hubs.

Benefits

Outcomes teams hire us for — clarity, speed, and measurable growth.

Clearer value prop

Homepage and use-case pages matched buyer language.

Activation lift

Guided onboarding reduced time-to-first-value.

SEO compound interest

Topic clusters supported the primary product keyword without cannibalization.

Features & Capabilities

What is included when you partner with Bharat Tech Hub.

01

UX research

Interviews + session review.

02

Design system

Figma tokens for web app + site.

03

Next.js site

SSR pages with documentation IA.

Our Process

A predictable delivery rhythm from discovery to iteration.

  1. 1

    Diagnose

    Funnel drop-offs quantified.

  2. 2

    Prototype

    Onboarding tested with users.

  3. 3

    Implement

    App + marketing in parallel tracks.

  4. 4

    Measure

    Event taxonomy in GA4/product analytics.

Technology Stack

Modern, maintainable tools chosen for performance and longevity.

Pricing Guidance

Case study — pricing confidential.

Final quotes depend on scope, integrations, and compliance needs. Request a tailored proposal.

Frequently Asked Questions

Straight answers for buyers comparing agencies and freelancers.

Did you rewrite the entire app? +

No — we focused on onboarding and the public site first for ROI.

How did SEO change? +

We mapped one primary keyword per page and built supporting guides underneath.

Ready to build with Bharat Tech Hub?

Share your goals — we will respond with a clear scope, timeline, and investment range.

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